Five Steps To Creating A Persuasive Marketing Message

Five Steps To Creating A Persuasive Marketing Message

Effective marketing does not have to cost a fortune – it just needs to have the right persuasive techniques employed. By using these five persuasive marketing techniques, you will be able to create advertising that will, over time, increase your brand recognition and increase your revenue. Using these five principles and see what happens to your message! 

 

Be Frequent and Consistent -  A lot of small businesses become discouraged when their advertising efforts don’t bring about the desired results. There are no marketing techniques for “instant” results, but employing your message on a regular, frequent schedule over a continuous period of time will, in most cases,  pay off.  Effective advertising requires getting your persuasive message in front of your market as often and as consistently as your budget allows.

Create Comprehension  -  The first principle in creating a persuasive message is comprehension. Readers should be able to instantly understand the message of your marketing piece. To create instant comprehension:

• Make sure your message is clearly stated with text and illustrated in the graphics.
• Use the principle of repetition to emphasize your message.
• Keep the message simple.  

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