Friday, February 25, 2011

5 Advantages With Making Business Cards http://ping.fm/r8o4N

5 Advantages With Making Business Cards

The power of business cards for the small business owner is unquestionable even though they have existed for a very long time. 

Let’s go over some of the reasons making business cards makes sense for your business.  

  • They are cheap 
  • They pack quite a punch
  • They are convenient
  • They never stop working
  • They are customer friendly

Printing business cards should not break the bank. Identifying the right business card printer for your commercial printing job thus becomes the challenge. Unless it is absolutely necessary, you should not print your own cards on your own printer.

The size of a business card does not negate the fact that a great deal of information can be shared upon such marketing tools. In fact, a business card allows you to put more than just your face upon the card. For example, you can include advertising material, offer deals or provide coupons. 

Although they are the only advertising tool that customers actually keep, they are not annoying. The size of a business card allows potential clients to keep your message in their wallet or purse. 

Radio and television commercials don’t even have the power of staying with your customers like a business card. Business cards are the marketing tool that keep on giving in that your business is remembered every time your client views the card. 

When looking for inexpensive tools for marketing that deliver results turn to the power of business cards. Marketing strategies that do not include the power of a tiny business card are not advised. They may be old, and they may be small, but they work. If you are in business to build business then how can you skip the power of a tiny business card? And with the small costs involved, there really is no reason to ignore business cards when you can be making business cards work for you.

 

The printing sponsor for the DFW Family Expo 2nd annual event is PrintPlace.com. Expo details... http://ping.fm/bz6dm

Wednesday, February 23, 2011

Thursday, February 17, 2011

Today's Hot Topic: What You Should Include In Your Brochure And Why http://ping.fm/Ax5ao

Wednesday, February 16, 2011

Friday, February 11, 2011

Interesting article: 10 Creative Save the Date Designs http://ping.fm/2fXGt
Cool tip of the day: 5 Tips For Creating An Eye-Catching Poster http://bit.ly/hvD3sE
PrintPlace.com: Top 5 Posts of week 02-11-2011 http://ping.fm/EX1ni
This Weeks Top 10 Print Place Posts (02-11-2011) http://bit.ly/gg5GAh

This Weeks Top 10 Print Place Posts (02-11-2011)



25 Simply Amazing Business Cards

First on the list of eye-catching card is this unique card of Intersection. Nothing could be a better way to market yourself then engaging your customer in assembling your card into a beautiful sports car. The more time spent by the user assembling the card, more amount of time you get to attract the customer towards your business. And with a card as unique as this, the customer is bound to get impressed with your creativity.

10 Die Cut Brochure Designs
In a time when every cent that is spent on marketing counts, standing out from the crowd matters. Creating eye-catching brochures can be taken to the next level by adding dimension to your brochure designs with die cuts. PrintPlace.com offers this service on custom orders, so it’s just a matter of contacting our custom jobs department for a quote. 


5 Tips for Creating an Eye-Catching Poster
Yes, this is the first step you must take with any type of advertising and posters are no exception. You only have about 3 seconds to catch someone’s attention with custom poster printing. That means you need to know what your audience likes and what they want to see. You have to design a poster that will pull them in with a glance. If your audience is composed of children, then bright colors or images of their favorite cartoon characters will draw them in. If your audience consists of adults, you’ll obviously nix the cartoon characters and use a celebrity or an image that appeals to adults.


Innovative Brochure Design

What’s interesting in most of these full color brochures is that they don’t fit the typical brochure mold. Most are odd shapes – not the rectangle you would expect to find in a brochure. Of course, that’s probably why they made it on to the list!

There’s one brochure for something called Elevate and the brochure unfolds, or elevates, into its unfolded form. I like that. I’m big about using words literally. I’m the kind of person who, when a song on the radio says something about “my sistas on the left,” I’ll look or point to the left. That’s why I like that particular brochure.

What You Should Include In Your Brochure and Why
The American Heritage Dictionary defines a brouchure as ‘a small book or pamphlet, often containing promotional material or product information.’ However, brochures can be large also and their contents may vary depending on the situation. Even in this cyber age, brochures are not out of fashion. Businesspersons still like brochure marketing for the personal touch they carry in communication with clients. Customers or would-be customers can read about the company and its products at their leisure. Brochures are excellent marketing tools that give customers all the relevant information they need before making a purchase. Apart from attracting new customers, a brochure helps a business organization to stay in touch with its existing customers, build loyalty and reinforce credibility.


Announcing the PrintPlace Poster Design Contest Finalists!
The competition was tough, but we were able to do the impossible and narrow it down to our top three finalists. Now it’s time for you to vote for your favorite design. Voting ends November 14,  2010, 11:59 PM CT. Remember, only one vote per person per day is allowed. Congratulations and good luck to our finalists!


5 Benefits of Business Cards

Despite their small size, business cards can include a great deal of information. You can put more than just your contact information on a business card. You can put some advertising material, or even offer a deal or coupon. Be careful not to include too much information on your cards, though. You don’t want to overwhelm the recipients.

Five Steps to Creating a Persuasive Marketing Message

Despite their small size, business cards can include a great deal of information. You can put more than just your contact information on a business card. You can put some advertising material, or even offer a deal or coupon. Be careful not to include too much information on your cards, though. You don’t want to overwhelm the recipients.

Six Pointers for Attention-Grabbing Flyers

Start off with a benefits-laden headline. Your headline will be the first, and could possibly, be the only thing a prospect will read when seeing your flyer. Pick words that will stand out and tell the reader how your product or service will benefit them. Some magic words include: easy, secret, unlock, free, how to, discover and proven. There are plenty more magic words that draw people in, but you get the idea.

You should address the reader personally, and tend to their needs, not yours. This means your flyer text should focus on the reader and his needs, not yours. Use “you” and “your” instead of “we” and “us.” Make the flyer about the reader, not about you. Use some magic words along with “you” and you’ve got a pretty good chance of someone reading your entire flyer!

10 Creative Save the Date Designs
With wedding season in full swing, we thought we would show you a collection of our favorite Wedding Save the Date designs we have found on the web. At PrintPlace.com, you have the options to do custom trims, folds, or rounded corners to create unique save the dates that your friends and family will be raving about. With a little imagination, the possibilites are endless of what you can come up with.
502 viewed yesterday: "25 Amazing Business Cards" -- Follow the buzz -- http://bit.ly/evsh9b -- Enjoy & pass the word.

Thursday, February 10, 2011

Monday, February 7, 2011

Announcing The PrintPlace Poster Design Contest Finalists! http://ping.fm/h9liK
Five Steps To Creating A Persuasive Marketing Message http://ping.fm/W2Jy6
Six Pointers For Attention-Grabbing Flyers http://ping.fm/WYSbs
What You Should Include In Your Brochure And Why http://ping.fm/b88n3
Innovative Brochure Design http://ping.fm/DifkR
5 Tips For Creating An Eye-Catching Poster http://ping.fm/bvFan
10 Tips For Catalog Design http://ping.fm/zVVn3
10 Die Cut Brochure Designs http://ping.fm/kdzac

5 Benefits Of Business Cards

5 Benefits Of Business Cards

Although they have been around forever, business cards are still some of the most powerful advertising and marketing weapons available to the small business owner. Let’s go over some of the things that make business cards so effective.

1. They are cheap

Business card printing is not expensive. For a small business with budget constraints, business cards are perhaps the most cost effective option available. Of course, finding the right commercial printer to handle your business card printing is important. Unless it is absolutely necessary, you should not print your own cards on your own printer. That just does not produce the kind of quality that you get from a reputable commercial printer.

2. They pack quite a punch

Despite their small size, business cards can include a great deal of information. You can put more than just your contact information on a business card. You can put some advertising material, or even offer a deal or coupon. Be careful not to include too much information on your cards, though. You don’t want to overwhelm the recipients.

3. They are convenient – for you and the customers

CONTINUE READING5 Benefits Of Business Cards

Sunday, February 6, 2011

Five Steps To Creating A Persuasive Marketing Message

Five Steps To Creating A Persuasive Marketing Message

Effective marketing does not have to cost a fortune – it just needs to have the right persuasive techniques employed. By using these five persuasive marketing techniques, you will be able to create advertising that will, over time, increase your brand recognition and increase your revenue. Using these five principles and see what happens to your message! 

 

Be Frequent and Consistent -  A lot of small businesses become discouraged when their advertising efforts don’t bring about the desired results. There are no marketing techniques for “instant” results, but employing your message on a regular, frequent schedule over a continuous period of time will, in most cases,  pay off.  Effective advertising requires getting your persuasive message in front of your market as often and as consistently as your budget allows.

Create Comprehension  -  The first principle in creating a persuasive message is comprehension. Readers should be able to instantly understand the message of your marketing piece. To create instant comprehension:

  • Make sure your message is clearly stated with text and illustrated in the graphics.
  • Use the principle of repetition to emphasize your message.
  • Keep the message simple.  

READ MORE ABOUTFive Steps To Creating A Persuasive Marketing Message

Six Pointers For Attention-Grabbing Flyers

Six Pointers For Attention-Grabbing Flyers

Flyers are one of the most cost-effective marketing techniques you can use. But for them to be effective, they need to be well designed and well written. Here are some pointers for creating effective flyers:

Start off with a benefits-laden headline. Your headline will be the first, and could possibly, be the only thing a prospect will read when seeing your flyer. Pick words that will stand out and tell the reader how your product or service will benefit them. Some magic words include: easy, secret, unlock, free, how to, discover and proven. There are plenty more magic words that draw people in, but you get the idea.

You should address the reader personally, and tend to their needs, not yours. This means your flyer text should focus on the reader and his needs, not yours. Use “you” and “your” instead of “we” and “us.” Make the flyer about the reader, not about you. Use some magic words along with “you” and you’ve got a pretty good chance of someone reading your entire flyer!

Use complementary colors. Use colors that don’t contrast, like pink and red. Complementary colors are opposite each other on the color wheel. (Google “color wheel” to see some examples.) Red and green are complementary. Blue and orange are complementary. Basically, don’t pair colors that are next to each other on the color wheel and you’ll be fine.

 

READ MORE ABOUTSix Pointers For Attention-Grabbing Flyers

Saturday, February 5, 2011

10 Die Cut Brochure Designs

10 Die Cut Brochure Designs

 

In a time when every cent that is spent on marketing counts, standing out from the crowd matters. Creating eye-catching brochures can be taken to the next level by adding dimension to your brochure designs with die cuts. PrintPlace.com offers this service on custom orders, so it’s just a matter of contacting our custom jobs department for a quote. 

But enough with our marketing talk; Here are a few great designs we’ve found on the web that utilize die cuts in their designs. 

USC Prostate Center Brochure



CONTINUE READING
10 Die Cut Brochure Designs

 

Friday, February 4, 2011

25 Simply Amazing Business Cards

25 Simply Amazing Business Cards

 

Aggressive marketing defines success, but what is even more important is creating a favorable first impression. Clever and creatively designed business card help you sell yourself even before you start advertising your business. Business cards are often your first visual interaction with the client and help in answering the essential 4 “W’s” – Who What, Where and When. Additionally, an attractive business card will not only help you in expanding your business network, but if you have a unique design it clings to the memory of the potential customers thus increasing your chance of getting business. Below are the some examples of creative and unique business cards you may thought weren’t possible:


1. Create a Car

First on the list of eye-catching card is this unique card of Intersection. Nothing could be a better way to market yourself then engaging your customer in assembling your card into a beautiful sports car. The more time spent by the user assembling the card, more amount of time you get to attract the customer towards your business. And with a card as unique as this, the customer is bound to get impressed with your creativity.

  assemble cards

 

 2. Hairstylist Card

Ever thought that bob pins used for creating elegant chignons and hairstyles could be used for any other purpose? Yuka Suzuki, hair and make up artist, used these every day hair accessories to design her business card. A differently styled business card guarantees you a differently styled beautiful hair style.

 

hairstylist card

 3. Broken Plates Promotes Greek Restaurant

 

If you are a hotelier or a restaurant owner and tired of extra expenses because of broken plates, take a tip from this Greek restaurant and convert those broken pieces into a way to promote yourself by using them to make your business cards.

 

Continue Reading

 

25 Simply Amazing Business Cards

Great Twitter Tool

Twitter? Do U use it? Here's a COOL tool that I just discovered that will help U build yer following.  http://www.gotwitr.com/PrintGuy2

Twitter? Do U use it? Here's a COOL tool that I just discovered that will help U build yer following. http://ping.fm/PlEhG

Innovative Brochure Design

Innovative Brochure Design

I was looking for cool samples of brochures and found this blog post: “Best of Brochure design – Cool Samples and Examples of Brochures” http://www.allgraphicdesign.com/graphicsblog/2007/12/06/best-of-brochure-design-cool-samples-and-examples-of-brochures/.

What’s interesting in most of these full color brochures is that they don’t fit the typical brochure mold. Most are odd shapes – not the rectangle you would expect to find in a brochure. Of course, that’s probably why they made it on to the list!

There’s one brochure for something called Elevate and the brochure unfolds, or elevates, into its unfolded form. I like that. I’m big about using words literally. I’m the kind of person who, when a song on the radio says something about “my sistas on the left,” I’ll look or point to the left. That’s why I like that particular brochure.

I also like the leaf-shaped brochure that looks like it’s in another language. Even though I can’t read it, I think it’s an innovative company for using a leaf for their brochure shape and using a green background for their pages. They also repeat the leaf shape as cutouts for images inside the brochure. Repetition is one of the keys to good and effective brand design. Repetition keeps things uniform and keeps the design focused. It also creates consistency, which makes design look more professional.

CONTINUE READING: Innovative Brochure Design

Thursday, February 3, 2011

What You Should Include In Your Brochure And Why

What You Should Include In Your Brochure And Why

The American Heritage Dictionary defines a brochure as ‘a small book or pamphlet, often containing promotional material or product information.’ However, brochures can be large also and their contents may vary depending on the situation. Even in this cyber age, brochures are not out of fashion. Businesspersons still like brochure marketing for the personal touch they carry in communication with clients. Customers or would-be customers can read about the company and its products at their leisure. Brochures are excellent marketing tools that give customers all the relevant information they need before making a purchase. Apart from attracting new customers, a brochure helps a business organization to stay in touch with its existing customers, build loyalty and reinforce credibility.

capture2

In order to be effective, a brochure must satisfy certain conditions in terms of both content and design. A hastily prepared brochure without proper planning can serve no real purpose. To create the required effect among customers, a brochure must be attractive-looking and contain all relevant information.

 

READ MORE ABOUTWhat You Should Include In Your Brochure And Why

Tips for Great Digital Photo Prints

Tips for Great Digital Photo Prints

5 Types of Photo Books to Customise With Digital Photos http://ping.fm/n9NE2
Useful Digital Photography Tips – Stop Throwing Away Your Old Film Photo Prints http://ping.fm/suHA1
What You Should Include In Your Brochure And Why http://ping.fm/yhoIM
Five Steps To Creating A Persuasive Marketing Message http://ping.fm/EHWuh
6 Pointers For Attention-Grabbing Flyers http://ping.fm/8KMlN
5 Tips For Creating An Eye-Catching Poster http://ping.fm/E3cZK
25 Simply Amazing Business Cards http://ping.fm/MD0gq These are COOL!!!!
Just read 10 Die Cut Brochure Designs on PrintPlace.com http://ping.fm/TF9ES